Premium Range

Developed by leading pet nutritionists, our pet foods represent the finest dry pet foods on the market

Hypoallergenic & Super Premium

Our super premium range is hypoallergenic (formulated without wheat and wheat gluten) and is therefore suitable for dogs with sensitivities to these ingredients. The range comprises of the very best nutrition for all sizes, lifestages and lifestyles of your pet – however sensitive they may be.

Our range is made in the UK, in Europe’s most advanced and environmentally sustainable pet food manufacturing facility which produces some of the world’s finest pet foods. We believe than you cannot find a better value dry pet food. Let your pet be the judge.

  • Top quality – best value
  • Super premium hypoallergenic
  • Range of sensitive and functional foods
  • For all sizes and lifestages

Protein
The type of protein, its source and digestibility are very important for pet health. Meat is the best source of protein for dogs and cats with a balance of amino acids from animals and plants for ideal performance.

Once a protein is ingested it is broken down into the individual amino acids that are used as building blocks for healthy growth and repair of tissues (muscle definition and coat condition). Cats are carnivorous and require a higher level of protein in their diet compared to omnivorous dogs.

Oils & Fats
Oils and fats are needed in the diet to provide essential fatty acids (including Omega 3 and Omega 6) and energy. They are involved in many aspects of health including skin and coat condition, brain and eye health and reproduction.

Carbohydrates
Carbohydrates are a good source of energy in pet food, consisting of easily digestible starches and more complex carbohydrates such as cellulose (fibre). Potato, rice and peas are good sources, encouraging lower feed requirements and smaller, firmer stools.

Vitamins & Minerals
These are essential for the long term health of your pet. Vitamins are necessary for many of the body’s processes and they can act as antioxidants which help prevent ageing. Minerals are required for healthy bones, skin and overall cell function.

Functional Ingredients
These high performance ingredients are added to the diet for specific nutritional benefits:

  • MOS & FOS: For gastrointestinal health and performance.
  • Glucosamine, Chondroitin & MSM: Shown to promote the maintenance of joints.
  • Yucca: Aids digestion and reduces faecal odours.
  • Allergy-X®: A unique blend of herbs may help to alleviate “allergic signs such as itching, hair loss and mucky ears”.
  • Verm-X®: A natural herbal product that may help to control internal parasites.